Level Playing Field, My @$$

For everyone out there that is battling the Employee Free Choice Act, and is constantly baffled by all the companies and employees that have never heard of it, you can stop banging your head against the wall.

Starting this Thursday, all of America will see a multimillion dollar national ad campaign by Big Labor to push the Employee Free Choice Act. The labor coalition, American Rights at Work, is spending $3 million to air the ads on cable channels, Comedy Central political shows like "The Daily Show with Jon Stewart" and "The Colbert Report," and reportedly in select cities or regions represented by senators that are against the EFCA.

To see all of the ads click here. The link will take you directly to the source via a new website by American Rights at work called freechoicact.org

The first ad, "Hope and Change", has Grocery Store Workers - not your typical union workers...

"I hope to have some health care ... for a change," says the first worker.

"I hope to work just one job... for a change, says another.

"I hope to be able to save a little... for a change," says a third.

"We voted on Election Day for hope and change. Now it's time for action. The Employee Free Choice Act lets workers choose to join a union to earn better pay, health benefits and job security."

"Change"... where have I heard this message before? Was it a bank ad? McDonalds? No, it was a union-funded $350 million dollar ad campaigns for a President and other elected officials.

The second ad, "We don't ask", pits big corporations vs. the little employee.

"We don't have golden parachutes or option plans," says one worker.

"All we ask for is a level playing field," says another.

The ads are simple (and actually don't say anything at all), and the most frightening thing about that is IT WORKS. Because if your employees and the public don't know anything about the EFCA then why tell them anything about the EFCA except that (trust us) it's "a good thing" for them, their jobs, and their families.

Why would you let unions and labor front organizations tell your employees about the EFCA and joining a union? Would you let drug dealers tell your kids about drugs? The sales pitch is the same, "trust me, you'll like it, it feels good now, costs nothing now and everybody's doing it."

While Unionfacts.com, Workforce Fairness Institute, Heritage Foundation, the U.S. Chamber of Commerce and other pro-business organizations will attempt to counter this programming and educate the general public, no business should rely on this as the sole method of educating employees. It's vital to create a proactive labor strategy and implement it before this legislation passes.

With the recession and other fiscal woes, along with a few international skirmishes, I figure we have at least 100 days prior to anyone with a brain putting the EFCA back into play before the 111th congress. Just enough time for you to get the whole truth -and the reality of this proposed legislation- in front of your employees... because the alternative is allowing some television ads to "educate" them on your behalf.